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Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology. Before Brand School, the “about me” section of...
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Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets, experience the brandscape through the eyes of your...
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Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks, we’ll talk about what we look for on our BrandTwist Brand Safari’s, kicking off...
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Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch point. It’s critical that you are living and breathing your...
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Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST this inspiration with your brand. The importance of the multiple...
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How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open our eyes to new solutions,...
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Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why it’s the last criteria for the brands we choose on our...
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The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have to offer. That’s why every semester in Brand School we...
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Skin care meets Technology, what a TWIST!
This entry welcomes a guest blogger, 2018 summer intern Alexa Reith. Going through the teenage years is hard enough but having to deal with acne makes it 100 times worse. It is a known fact that at...
View ArticleLove YOUR Brand
I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients. And the best way to begin is to stop thinking about them all the time....
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